BU 621

Mg Competitive Intelligence

Introduction to decision-making contexts, processes, tools and techniques of managing competitive intelligence (CI). Contexts addressed include the practical application of CI to ethical, functional organizational, industry-specific, international and technological domains. CI processes covered include planning, data gathering, analysis, dissemination and evaluation. Note: This course can be counted as an elective towards either the Marketing or Strategic Management fields in the MBA program. Prerequisites: BU601, BU602